Started in the summer of 2005, Fluf is a creative collaboration between former lawyer, Nathalie Butterfield, and former interior designer, Terra Kushner.

From Fluf: "We have four small children between us, so we are always motivated to create products that are practical and durable – as well as beautiful. We don’t make anything that can’t be washed. We have a bag that doubles as a backpack, since we understand the need to have two hands free while you are also hauling groceries (or swimming gear or Lego). We’re big on bags with multiple uses, things that organize and robots that fold laundry (one day). We also have brutally honest, for-real-life mini-testers that help us to make our products cooler, smarter and better. Thanks kids."

Interested in learning more about Fluf? Check out our interview on Grassroots' blog. Click here to read the article.